MANAGERS AND
FRONT-LINERS
Influencing Airport Shopping Behaviour: What
To Put Where, Why & How
6 Hours (with workshop)
|
Store Atmospherics drive sales. From the moment
a passenger passes by the store entrance to the
sequence of selection and ultimately, the
purchase of products, how can airport retailers
influence each outcome? This session shows
practical solutions and strategies that can be
immediately implemented. |
Retail Image and ID at the Airport
Store Layout: Working Within a Limited Space
Maximizing Product Intensity: Effective
Fixturing Plan
Maximizing Selling Opportunities: Category
Adjacencies & Product Placement
Influence What Customers Purchase: In-Store Sign
Hierarchies
Mystery Shopping: Silent Selling Strategies
WORKSHOP: Mini Store Transformation
The class will be divided into groups of 3 or 4
and each team
will
be assigned a specific area of a store. They are
expected to:
-
Assess the Selling Environment
-
Identify Areas of Improvement
-
Propose Strategies to Improve
Selling Areas and Merchandising
-
Implement Merchandising
Strategies
|
Return to Airport
Retailing
