MANAGERS AND
FRONT-LINERS
Influencing Airport Shopping Behaviour: What
To Put Where, Why & How
Mini Sessions:
1.5 Hours Each
Store Layout & Category Adjacencies
Product Placement Strategies
Retail Image and ID: Sign Basics
Directing Eye Movement: Creating Effective Focal
Points
Effective Silent Selling Strategies
UPON COMPLETION OF
THIS SESSION, PARTICIPANTS WILL HAVE THE ABILITY
TO:
-
Understand How Retail
Environments Affect Conversion
Rates
-
Comprehend the Role Shopping
Behaviour Plays in Creating
Effective Store Layout
-
Assess Retail Traffic and Create
Better Shopping Environments
-
Analyze Product Categories and
Develop Various Options of its
Presentation
-
Maximize all Selling
Opportunities Through Strategic
Product Placement
-
Realize the Value of an
Effective Sign Program and How
to Implement Them
-
Learn Where to Place Focal
Points and How this Enhances
Shopping Experience and Sales
|
Return to Airport
Retailing
