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SALES SKILLS

THE PSYCHOLOGY OF SELLING

3 Hours

To make more sales you need to really understand your customer and their buying motives. Designed for commissioned, bonus-based, or high-volume retail sales staff, this session gets you deeper into your customers’ perspectives. Learn how different personality types affect how you make a sale and how the customer hears your message and develop techniques for treating each sale differently. You will be given the opportunity to practice your personal sales technique in a safe environment.


BY THE END OF THE SESSION YOU WILL:
  • Understand the four different personality types
  • Know how to identify the personality types of yourself and your customers
  • Learn effective selling techniques for each of the types
  • Understand the underlying messages in both verbal and non-verbal communication styles

     

    TOPICS INCLUDE:

  • Understanding Yourself as a Salesperson
  • Your Personality Type
  • Your Selling Attitude
  • Positive Thoughts = Positive Results
  • Understanding Your Customers
  • Non-Verbal Communication
  • Customer Personalities
  • Selling to the Types
  • The Art of ‘Flexing’
  • Communication Psychology
  • Buying Signals
  • Verbal Do's and Don’ts
  • Return to Retail BC Peak Program

    RLG Home Page | Retail Skills Development| Retail BC PEAK Program | Airport Retailing
    Short Seminars | Corporate Seminars | BCIT| Upcoming Events | Contact Us
    | Retail Excellence

    INTERNATIONAL RETAIL LEARNING GROUP
    141-6200 McKay Avenue, #410
    Burnaby, BC V5H 4M9
    778.881.3008
    www.retaillearninggroup.com