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MANAGERS AND FRONT-LINERS

SILENT SELLING
Influencing Shopping Behaviour: What To Put Where, Why & How
6 Hours (with workshop)
 

Store Atmospherics drive sales. From the moment a passenger passes by the store entrance to the sequence of selection and ultimately, the purchase of products, how can retailers influence each outcome? This session shows practical solutions and strategies that can be immediately implemented.

TOPICS COVERED:

Retail Image and ID

Store Layout

Fixturing Plan

Category Adjacencies

Product Placement

In-Store Sign Hierarchies

 

Mini Sessions:
1.5 Hours Each

Store Layout & Category Adjacencies

Product Placement Strategies

Retail Image and ID: Sign Basics

Directing Eye Movement: Creating Effective Focal Points

Effective Silent Selling Strategies

RLG Home Page | Retail Skills Development| Retail BC PEAK Program | Airport Retailing
 Short Seminars | Corporate Seminars | BCIT| Upcoming Events | Contact Us | Retail Excellence

INTERNATIONAL RETAIL LEARNING GROUP
141-6200 McKay Avenue, #410
Burnaby, BC V5H 4M9
778.881.3008
www.retaillearninggroup.com