|
Many sales staff work on commission, so just making one
sale to a customer is not enough to keep income levels
high. In order to increase income (and the profits of
the store), you must strive to increase their sales each
month. This course examines three simple strategies to
increase sales without necessarily increasing the
numbers of customers you sell to.
BY THE END OF THE SESSION YOU WILL:
Understand the difference between up-selling,
add-ons and cross-selling
Be able to identify the features and benefits of your
key products
Learn how every product includes an experience for your
customer
Know how to ask the right kind of questions to determine
needs and
create desire for products
Identify opportunities for increased sales and know how
to effectively
close those transactions
TOPICS INCLUDE:
Three Methods for Increased Sales
Upselling
Add-ons and Accessories
Cross Selling
Knowing the Product
Features
Benefits
The Experience
Selling the Features & Benefits
General Questions—Getting the Basics
Discovery Questions—Discovering Needs & Wants
Buying Signals
Putting It into Practice
To Sell is To Serve
Sales Opportunities
Closing the S.A.L.E. |
