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UPCOMING SEMINARS & EVENTS BY NATALIE:

Alberta Gift Show
August 18 & 19, 2008

Benjamin Moore
June 12, 2008

Oakridge Centre: Experiential Shopping
May26, 2008

Vancouver Island Health Authority
May6, 2008

ExpoWest Convention: Vancouver
April 3, 2008

Campus Bookstores Convention: Calgary
February 9, 2008

Canada Line Seminars: Richmond and Cambie
January 15 & 16, 2008
Basic Store Atmospherics

 "I've really enjoyed your class. There is never a dull moment. Your professionalism shows through how the class was conducted and in your delivery. All the best!"
Priscilla Teng, Tommy Hilfiger, Metropolis

 "Nat, thanks again for being part of SMART Shows Vancouver. The feedback has been good and I look forward to the future."
Cameron Dix, SMART Shows

Here's Natalie's Most Popular Seminars:
Seminars are 1 - 1.5 hours in length


1. WHAT TO PUT WHERE WHY AND HOW
The key to successful retailing is influencing how customers walk your store. An effective layout that ensures full store penetration is a good start. The next step is to present your stories in a way that is logically sequenced and keeping in mind the advantages of a well planned adjacency strategy. This seminar shows an actual store transformation exercise from layout analysis to strategic product placement.

2. ARE YOUR PRODUCTS BEGGING TO BE BOUGHT? SILENT SELLING STRATEGIES THAT INCREASES YOUR CONVERSION RATE
You've laid a good traffic path. You've created a good fixturing plan. You even have your stories and adjacencies well thought-out. Now what? How about maximizing product appeal to customers? This seminar shows different merchandising strategies you can immediately implement in your store. Tap onto the 5 senses: Sight, Sound, Scent, Touch and Taste.

3. CREATING FOCAL POINTS TO SELL YOUR PRODUCT
Ever wonder how other stores can influence what their customers see, what they touch and ultimately what they buy? Learn how to make use of focal points as your powerful tool in sales. This seminar will show you how to build focal points and where to place them in your store. (Depending on seminar time frame, a live demonstration of creating a focal display may be included.)

4. TELLING STORIES: EFFECTIVE SHOP SECRETS FOR SMALL RETAILERS
Ever wonder what to do with your 'onesies'? You know, the ones where you only have a single item left? You don't want to mark them down and suffer lesser margins, so what can you do? This seminar will show retailers how to combine different product lines and create compelling stories that integrate these 'onesies'.

RLG Home Page | Retail Skills Development| Retail BC PEAK Program | Airport Retailing
Short Seminars | Corporate Seminars | BCIT| Upcoming Events | Contact Us
| Retail Excellence  

INTERNATIONAL RETAIL LEARNING GROUP
141-6200 McKay Avenue, #410
Burnaby, BC V5H 4M9
778.881.3008
www.retaillearninggroup.com