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"I've really enjoyed your class.
There is never a dull moment. Your
professionalism shows through how
the class was conducted and in your
delivery. All the best!"
Priscilla Teng, Tommy Hilfiger,
Metropolis
"Nat, thanks again for being
part of SMART Shows Vancouver. The
feedback has been good and I look
forward to the future."
Cameron Dix, SMART Shows
Here's Natalie's Most Popular
Seminars:

Seminars are 1 - 1.5 hours in length
1. WHAT TO
PUT WHERE WHY AND HOW
The key to successful retailing is
influencing how customers walk your
store. An effective layout that
ensures full store penetration is a
good start. The next step is to
present your stories in a way that
is logically sequenced and keeping
in mind the advantages of a well
planned adjacency strategy. This
seminar shows an actual store
transformation exercise from layout
analysis to strategic product
placement.
2. ARE YOUR
PRODUCTS BEGGING TO BE BOUGHT?
SILENT SELLING STRATEGIES THAT
INCREASES YOUR CONVERSION RATE
You've laid a good traffic path.
You've created a good fixturing
plan. You even have your stories and
adjacencies well thought-out. Now
what? How about maximizing product
appeal to customers? This seminar
shows different merchandising
strategies you can immediately
implement in your store. Tap onto
the 5 senses: Sight, Sound, Scent,
Touch and Taste.
3. CREATING
FOCAL POINTS TO SELL YOUR PRODUCT
Ever wonder how other stores can
influence what their customers see,
what they touch and ultimately what
they buy? Learn how to make use of
focal points as your powerful tool
in sales. This seminar will show you
how to build focal points and where
to place them in your store.
(Depending on seminar time frame, a
live demonstration of creating a
focal display may be included.)
4. TELLING
STORIES: EFFECTIVE SHOP SECRETS FOR
SMALL RETAILERS
Ever wonder what to do with your 'onesies'?
You know, the ones where you only
have a single item left? You don't
want to mark them down and suffer
lesser margins, so what can you do?
This seminar will show retailers how
to combine different product lines
and create compelling stories that
integrate these 'onesies'. |